Clicktale: A Unique Web Analysis Tool
Clicktale is a unique product that allows website owners to view the behavior of visitors via video. The company claims to be the next generation in web analytics and they may very well be.
One of the problems with a new industry like online marketing is the substantial lack of reliable data for analysis. How many visitors does it take to reliably quantify clickthrough to a shopping cart? How effective is your call to action?
The truth is that no one really knows.
Clicktale takes some of the mystery out of marketing. It records mouse clicks and movement in real time; an invaluable tool for web designers and marketers looking to optimize response to web pages.
Find out more here…
